Research into potential target audience - Student magazine audience research questionnaire analysis

I conducted a questionnaire to find out what the sixth form students thought a STACS magazine would look like and what they wanted it to feature.
The questions I decided to ask were:
1. "What would you expect the front cover of a STACS magazine to look like?"
2. "What would you expect to see in a school/college magazine?"
3. "What colour scheme would you expect to see in a STACS magazine?"
4. "What features would you like to see in STACS magazine?"
5. "What aspects of your school life do you find most interesting?"
6. "Are you enjoying sixth form so far?"
7. "What do you think of the improvements to the school?"
8. "Are there any other changes you would like to be made? If so, please specify."
9. "Who is your favourite teacher?"
10. "What would encourage you to read STACS magazine?"

The first question really helped me decide what the front cover of the magazine will look like as most students answered with 'simple' and saying they would expect 'images of students, staff and the school'. They also said that they expect the front cover to be 'formal' but still 'interesting' which gave me insight into how they thought the magazine should be presented and set out.

Question number two aided my decisions on what to include on the sub headings and what to base the magazine about as most people informed me that they would expect to see information about upcoming events, exam results and changes to the school. However, question number 4 contrasted to question two as people would actually like to see gossip about teachers, students and the school and nobody suggested things like exam results.

For the question on what colour scheme students would expect to see, every person asked responded with the colours red, black and silver or white which are the school colours and some people said they would expect the house colours to be part of the scheme. This is the result I expected as, as it is a school magazine, you would expect the school colours to be part of the design.

When asked on which aspects of your school life do you find most interesting, the majority of students said they find socialising with their friends interesting which is hardly surprising. However, a good answer to this question was that the person enjoys their form time as the year groups all mix together and it is nice to see the students of all ages communicating and interacting with each other which shows how the pleasant the school is on a whole. I found this fascinating and would love to include it in my magazine in some way.

100% of students asked said they enjoy sixth form which shows me that they think of the sixth form in a postive way and are more willing to read about something they like.

Question 7 showed me that sixth form students so not seem to be as interested with the improvements to the school as they do not involve them and find it infuriating that the younger students have been given so many more privaleges compared to when they were in school. It seems that the younger children in the school have been trusted more and the elder students feel undermined. This may be able to be spoken through the magazine.

The main answer students gave to question 8 is that there are not any other changes they would like to make to the school but 10% wanted a larger variety of food to be available in the sixth form common room but as it was such a small number, I highly doubt I will use this information.

I have a pie chart to insert to show the students favourite teachers, the main teachers were Mrs Carter, Mr Perry, Miss Rothera and Mrs Ulmkalns.

The students were asked what would encourage them to read STACS magazine. Some of the answers were things such as competitions and good gossip about the staff, which would make it more interesting to read.